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USE OF SOCIAL MEDIA TOOLS AND WEB MARKETING PRACTICES - USE OF SOCIAL MEDIA TOOLS AND WEB MARKETING PRACTICES

Use of Social Media Tools and web-marketing practices wants to strengthen the skills of use of social media tools and web – marketing practices to improve the ways to attract adults to lifelong learning, and wants to make young people undertake new training paths.

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Programme summary

Use of social networks to communicate the message in different ways. Sound editing and podcast creation. Knowing features, implementation areas, privacy and security applications of Facebook, YouTube, twitter and Google+ among social media tools.

Connection of Digital Marketing with innovation and Entrepreneurship. Web Marketing, an application for combination of all kinds of marketing actions which have a tool to be applied in Web, Web Marketing, Site promotion, emerging as a brand in the market, products and services, knowing promotions and applications to find new customers, being in the top lists in search engines for Web marketing, advertising banners and campaigns, pay per click, Direct Mail Marketing and creating e-mail lists.

Objectives

Enhance entrepreneurship education as promoted by the Eu among directors of Adult Education Agency, headmasters and other education staff. The context of our courses varies according to the needs of the sending organizations. Please note that we could create a training course suited to your needs upon request.

 

Target group

This Erasmus Plus training course is designed for directors of adult education agency, headmasters and other education staff that are interested in developing online marketing tools to increase the attractiveness of education paths, especially the disadvantaged groups.

Sessions

The training will be brought on by our trainers specialized in teaching, but also professionals of their own sector. The teaching method is based on interactive lessons. In order to develop job specific skills and an even better acquaintance with the foreign language, culture, and work environment, we organize activities that can take the form of full work placements with learners hosted in a company or other relevant organizations, offering a combination of schoolbased learning and a strong work-based component (work placements).Our training sessions are meticulously planned by our trainer and are designed in a manner geared toward the maximization of efficiency. You can choose between two proposed programs: 1 week program or 2 weeks program. The training will take place according to the needs of the sending organizations. 

Location

Chieti, Italy

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Regione Abruzzo
erasmus+
Ecdl
abicert