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TOURISM MARKETING AND WEB COMMUNICATION - TOURISM MARKETING AND WEB COMMUNICATION

Tourism Marketing and Web Communication aims at providing job specific skills in the field of marketing and tourist web marketing

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Programme summary

Definition of marketing, tourism marketing and cultural marketing, the tourist phenomenon and the new forms of tourism, the role of the internet economy, notions and techniques of social media marketing (Facebook advertising) and definition of a marketing plan.

Objectives

Participants will be provided with a multidisciplinary theoretical-practical background which will allow them to intervene in the process of tourist services by planning local development and promotion programs to define the areas of intervention, enhance, market and integrate the tourism offer of a territory in a "global" perspective through the web, the media, and social networks.

Target group

This Erasmus Plus training course is designed for students and learners that are interested to develop specific skills in the field of marketing and tourist web marketing.

Sessions

The training will be brought on by our trainers specialized in teaching, but also professionals of their own sector. The teaching method is based on interactive lessons. In order to develop job specific skills and an even better acquaintance with the foreign language, culture, and work environment, we organize activities that can take the form of full work placements with learners hosted in a company or other relevant organizations, offering a combination of schoolbased learning and a strong work-based component (work placements).Our training sessions are meticulously planned by our trainer and are designed in a manner geared toward the maximization of efficiency. You can choose between two proposed programs: 1 week program or 2 weeks program. The training will take place according to the needs of the sending organizations.

Location

Chieti, Italy

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Regione Abruzzo
erasmus+
Ecdl
abicert